Malt Kiln Chesterton

Crackley Bank, Newcastle, ST5 7AB

  • Jolly Potters Chesterton
  • Jolly Potters Chesterton
  • Jolly Potters Chesterton
  • Jolly Potters Chesterton

Malt Kiln Chesterton

Refurbished Pub on Just Add Talent

The Jolly Potters is located in Newcastle Under Lyme, in a largely residential area. There are 4,000 adults living within a half-mile radius of the pub, whose custom is likely to be attracted by the new offering. This, paired with a potential outdoor space, makes the site ideal to target families with young children, as well as attracting professionals looking for an affordable place to eat during the day or in the evening.

The Jolly Potters will be able to offer a lucrative all-day menu, setting it apart from its competitors who are mainly wet-led establishments. The new dining area and lounge will provide a relaxing, family-friendly space to enjoy meals, with the option of being used as a function room for private or corporate events. The bar area will retain its games, providing a great space for locals to socialise on a regular basis. This high-quality offer will be matched by a delicious food menu and a great range of drinks, as well as lunchtime offers for older customers and Sky Sports for after-work drinkers. The rejuvenated outdoor area with a play park further gives the Jolly Potters the potential to be the most appealing venue in the area.
With investment, the pub will have:
  • Families looking for a relaxed environment to enjoy meals and a children's play area.
  • Customers looking for a great value day-time food offering.
  • Locals looking for a traditional pub with games and great drinks.
  • Men and women wanting a casual meal or drink in a relaxed and welcoming environment.
  • Colleagues who want to unwind after work with drinks and bar snacks.
The Jolly Potters will be transformed into a characterful pub, offering:
  • A new attractive venue in Newcastle Under Lyme where customers will love spending their time.
  • Different zones to allow for a better mix of customers with different desires to be catered for.
  • A unique pub environment where customers can mingle over a relaxed drink, watch sports, and play games.
  • An updated menu with a unique and current food offering.
  • A wide range of quality drinks.
  • A family-friendly outdoor dining area with a play park for children.

Passionate, Enthusiastic, Operator wanted!

Just Add Talent is ideal for a new entrant for this style of business due to the offer being centrally created and locally delivered. If you feel you have a passion for providing great food and drinks, perfectly served and would love to be your own boss, then apply now!

Pub Features

  • Refurbishment Planned
  • Catering Kitchen
  • Live Sports
  • Outdoor Trade
  • Private Accommodation
  • Pub Games
  • Cask Ale
  • Just Add Talent
  • Weekly Billing
  • Monthly Billing

Trading Area & Facilities

The internal works to the Jolly Potters will include:
  • Closed off the existing walkway into the dining area & directed all traffic through the new transition area, a new screen with vision through into dining area.
  • New timber karndean on main circulation route out to rear beer garden.
  • New rear lobby exiting out onto beer garden.
  • A mix of family booths & mid-high dining seating with high drink shelf to rear.
  • New balustrade to the raised area, sand & re-polish existing timber to the raised area & add new feature wall claddings.
  • New lighting, furniture, blinds & bric a brac to suit the layout.
  • Refurbish existing furniture where possible for re-use. Currently,
  • The Jolly Potters consists of one large trading area separated by double doors making it into two segmented areas, possible to use one area as a function room to generate income.
  • Full catering kitchen.
The outdoor area will be fully transformed to create perfect a space to enjoy drinks and casual dining in the warmer months. The area behind the dining room will be more family friendly. Works will include:
  • Forming a new play area with surface mulch at the rear.
  • Adding a family area with large round picnic tables.
  • Carrying out repairs to the existing smoking shelter.
  • Repairing and jet washing the existing floor surfaces.
  • Repairing and re-lining the car park.
  • Decorating with festoon lighting, wall bulkheads, and outdoor lanterns.
  • Adding new planters and improving lawn areas.

Private Accommodation

Private accommodation consists of living room. Bathroom, kitchen and bedrooms. Full details to follow.

Premises Licence Details

Please refer to the Premises Licence for further details.

Premises Licence Opening Hours

Mon Tue Wed Thu Fri Sat Sun
10:00 - 00:30 10:00 - 00:30 10:00 - 00:30 10:00 - 00:30 10:00 - 00:30 10:00 - 00:30 12:00 - 00:00


Estimated Total Turnover £
Licensee Share of Turnover %
Estimated Licensee Share of Turnover £
Less Estimated Wage Costs £
Estimated Pub Profit £
Estimated Licensee Share of Pub Profit (20% of Estimated Pub Profit) £
Estimated On Target Earnings £

The above figures are provided as a guide only and will be finalised as part of the commercial agreement (please download the rent model from Trading Information section for full financial details).

The above figures and the rent model assume that the agreement includes an arrangement to share machine income. All of our pubs in England & Wales are available without a machine income share agreement and this can be negotiated as part of the commercial agreement.

* All figures quoted are exclusive of VAT

** FMOP = Fair Maintainable Operating Profit