Goats Head Abbots Bromley

Market Place, Rugeley, WS15 3BP

  • Goats Head Abbots Bromley
  • Goats Head Abbots Bromley
  • Goats Head Abbots Bromley
  • Goats Head Abbots Bromley

Goats Head Abbots Bromley

Rural Dining Pub with Refurbishment Planned

The Goats Head occupies a picturesque country location in the very affluent village of Abbots Bromley, which won The Times 'Best place to live in the Midlands' in 2013 and 2016. While enjoying attractive rural surroundings, there are in fact 73,000 people living within a 20-minute drive of the pub. The village also attracts a large number of visitors to the nearby Blithfield Reservoir. The Goats Head will become a social hub for the whole community to come together, as well as attracting visitors from further afield to enjoy a premium destination local with a fantastic menu and atmosphere.

Post-refurbishment, The Goats Head will be transformed into a characterful and friendly local, offering:
  • A warm and attractive venue in Abbots Bromley where customers will love spending their time.
  • A vibrant outdoor area for alfresco dining and drinking during the warmer months.
  • A fantastic drinks offer including, a range of cask ales, quality spirits and a great choice of wine.
  • A great food menu with delicious pub lunches and evening dining.
  • The opportunity to provide an outdoor food offer in the summer with BBQs and hog roasts

Operator with catering experience

The Goats Head would be the perfect proposition for an operator with catering experience, who will be able to enhance the pubs already strong food reputation. This is a destination premium site that will fare best in the hands of someone with outstanding front-of-house and catering skills who can lead a service-minded and professional team.

Pub Features

  • Rolling Tenancy
  • Refurbishment Planned
  • Catering Kitchen
  • Outdoor Trade
  • Private Accommodation
  • Smoking Area
  • Pub Games
  • Weekly Billing
  • Monthly Billing

Trading Area & Facilities

An exciting refurbishment will transform The Goats Head into a premium, country-style pub full of character and charm. This grade II listed building has a striking exterior, exposed beams and brick fireplaces. The proposed new design aims to enhance this beautiful site to achieve an overall fresh new look. Extensive interior works, a transformed exterior and the brand new garden will transform The Goats Head into a fantastic local that can be enjoyed by the whole community, as well as becoming a premium dining venue.

The bar servery will be updated with a new backfitting, improved storage and a redesigned storeroom to optimise functionality. It will be decorated in dark tones and raw materials to fit in with the overall stylish design. The dining area will be redecorated to create a warm and welcoming atmosphere for customers to enjoy the premium food offer. The lighter colour scheme will showcase the architectural features of this beautiful listed building. A specialist catering company will redesign the kitchen with an optimised floor plan. Some new equipment will be added to re-used appliances. The storerooms will be updated where necessary and a new walk-in chiller will be added.

Externally, we are looking to offer a new and unique experience for customers. Certain parts of the gardens will be revealed as the customer journey continues through the garden, adding the element of surprise of discovering the large lawn area. All of these spots will be redecorated in colour and light, contract to the interior feel. There will also be a new bar servery.

Private Accommodation

Two bedrooms, kitchen and lounge, in good condition.

Premises Licence Details

Please refer to the Premises Licence for further details.

Premises Licence Opening Hours

Mon Tue Wed Thu Fri Sat Sun
11:00 - 00:30 11:00 - 00:30 11:00 - 00:30 11:00 - 00:30 11:00 - 00:30 11:00 - 00:30 11:00 - 00:00


Annual Rent £
Estimated Annual FMOP (Licensee Profit) £
Representative HEINEKEN UK Brand Discount Per Barrel £
Estimated Annual Turnover £
Estimated Annual Barrelage

“The above figures are provided as a guide only and will be finalised as part of the commercial agreement (please download the rent model from Trading Information section for full financial details).

** All figures quoted are exclusive of VAT

*** FMOP = Fair Maintainable Operating Profit


Ingoing Costs
Estimated Licensee Fixtures & Fittings Value £
Estimated Fixtures & Fittings Valuation Fee £
Estimated Stock Valuation £
Deposit Amount £
Rent In Advance £
Training Fee £
Estimated Designated Premises Supervisor / Manager Fee £
Premises Licence Fee £
Rates Assessment Fee £
Estimated Legal Fees £
Estimated Total Ingoing Costs £
Estimated Minimum Ingoing Costs £

In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.

The Estimated Licensee Fixtures & Fittings (F&F) Value assumes that the pub will be let on a Rolling Tenancy or Business Start-Up Agreement, where we own the majority of the F&F. The F&F Value for Full Repairing & Insuring Leases will be significantly more.

The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent or £3,000 (whichever is greater) and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs are not included in the rent model or ongoing costs below.

Other SP&B Ongoing Charges
Estimated Annual Buildings Insurance £
Estimated Annual Maintenance Compliance Charge £
Estimated Annual Accountancy & Stocktaking Charge (including tills) £

The above figures are provided as a guide only and will be finalised as part of the commercial agreement (please download the rent model from Trading Information section for full financial details)

* All figures quoted are exclusive of VAT

** Deposit build up will be payable over a maximum of 24 months

*** Fixtures and Fittings annual rental fee should be estimated at 15% of the F&F value. The actual F&F value will be determined on the day of entry

**** Maintenance Compliance Charge relates to the fees for various statutory inspections

***** Estimated Legal Fees is a charge applied to your account by SP&B for creation of your Lease. You are required to engage and pay for your own solicitor - your solicitor's fees are not included in the above estimate

****** The above figures assume that rent is billed weekly in advance and that Star Pubs & Bars retain ownership of large fixtures and fittings. Initial costs for a Fully Repairing and Insuring lease will be higher as rent is invoiced monthly in advance and all fixtures and fittings must be purchased