5 ways being part of HEINEKEN UK helps Star Pubs & Bars’ lessees….

5 ways Heineken helps Star Pubs Lessees

There are many reasons to become a Star Pubs & Bars lessee, but being part of the HEINEKEN company is one of the best. Here’s why…

Reason 1 - Star Food is the brand new initiative created to help ensure all our lessees have a successful food offer. We’re investing £250,000 in Star Food’s launch, something that wouldn’t be possible without the backing of a well-funded business like HEINEKEN. This is a long-term proposition and the programme will receive continued investment and development over the next five years. The aim is to enable all lessees to deliver on-trend, profitable, quality food offers by 2020.

Reason 2 - The scale of HEINEKEN’s business means investment in new technologies is vast and Star Pubs & Bars get to try innovations before anyone else. For example, HEINEKEN’s SmartDispense – a range of all-in-one draught systems that can improve quality, reduce waste and save you money – was introduced to Star Pubs before it hit the rest of the on-trade.

More than 200 of our leased premises now use SmartDispense. One of those is the Noose & Monkey in Aberdeen, and lessee James Gray is over the moon with the results: “Before SmartDispense, I was chucking away around 200 pints a month; I’m now saving about three-quarters of that. By the time I’ve factored in the reduction in wasted beer and cider as well as energy and chemicals, I’m probably looking at a saving of around £8,000 to £9,000 per year.”
Reason 3 - As a global company, HEINEKEN UK is well funded, and that means Star Pubs & Bars can put extra money back into our pub estate through capital investment projects. The company’s business acumen has led to a recent investment of £600 million in our portfolio of pubs

Reason 4 - Star Pubs & Bars is able to use HEINEKEN’s buying power to get the best deals from suppliers. Through our agreement with Kimbo Coffee, expensive equipment and staff training are provided free of charge. Mike Reeve, lessee at the Plough, Euxton, is very happy with the Kimbo deal: “The assistance Kimbo provides with staff training, POS and menu design has enabled us to launch our hot drinks offer with flair and consistency. The machine is easy to use and my staff love the theatre they can deliver when creating a coffee.”

Our lessees can also get 30% off the price of Sky’s Ultimate Package, making it easier than ever to screen sports in your pub. Mike is also the lessee of the Yew Tree, Preston, and our Sky deal makes it possible for him to screen sports in the pub. “Previously the cost had negated the return we could expect. However, with the reduction we can now offer Sky as a supporting retail offer within the pub,” he explains. “Our customers love the opportunity of keeping up with live sport while enjoying a drinking and dining experience.”
Reason 5 - The price of fixtures and fittings is one of the biggest hurdles to overcome when taking on a lease, which is why we’ve launched our new, exclusive fixtures and fittings policy. To help increase your cash flow, Star Pubs & Bars will pay for big-ticket items, like ovens, fridges and grills, so they no longer need to be on your balance sheet. As well as getting those items free of charge, you can rent the rest from us if you’d like, reducing ingoing costs even further. As part of HEINEKEN, a global company with a long-term view, we are uniquely placed to offer such deals to our lessees.